YOUR BRAND
IS YOUR
BIGGEST ASSET.
The complete brand and sponsorship system for Australian athletes — from zero online presence to your first brand deal.
Built for athletes who are
serious about their brand.
The Athlete+ system gives you everything you need to build a brand that attracts sponsors — not just followers.
Go from invisible to sponsor-ready in 180 days
The Foundation Course gives you the complete system — brand, content, Instagram strategy, and sponsorship pitch — in one structured programme.
8 practical guides you can use immediately
Discover, Develop, and Monetise guides covering Instagram audience building, content strategy, profile optimisation, and sponsorship positioning.
12 courses delivered in podcast format
From personal brand fundamentals to pitch day. Each course pairs a module with a companion podcast episode — learn on your terms.
3 × 1-on-1 sessions with Yves
Included in the Foundation Course. One to set your direction, one to course-correct, one to lock in your sponsorship strategy.
We exist to make
elite brand-building accessible.
The full Foundation Course is valued at AU$1,642. Most athletes can't afford that. So we built a model where corporate partners carry the weight — and athletes carry the intent.
Why corporate partners? Because talent doesn't care about your bank balance. We believe every serious athlete deserves access to a professional brand system — not just those who can afford agency rates. Corporate partners make that possible by subsidizing the balance. The co-investment model applies to the full Foundation Course only. Standalone guides, courses, and 1:1 sessions are at the athlete's own cost.
Corporate partners subsidize the balance
We partner with organisations — clubs, brands, and sporting bodies — who co-invest in athletes from their community. Athletes pay AU$398. The corporate partner covers the remaining AU$1,244, making a AU$1,642 programme accessible to every serious athlete.
Athletes pay AU$398 — skin in the game
AU$398 is the athlete's commitment. It's not a discount — it's a deliberate structure that ensures every athlete who enters the programme is invested in the outcome. No free rides. Real results.
Graduates pay it forward
When you enrol in the Sponsored Foundation Programme, you earn the right to nominate one peer of your choice to receive access to the programme. Your enrolment is what makes it possible.
The co-investment model applies exclusively to the full Foundation Course. Individual guides, standalone courses, and 1:1 sessions are purchased directly by the athlete at the listed price. No corporate co-investment is available for standalone purchases.
10 founding corporate partner slots available. Each partner co-invests in athletes from their sport, industry, or community.
The Foundation
Course
The complete Athlete+ system in one package — book, workbooks, 6 guides, the full 12-part course and podcast series, and three personal sessions with Yves. Everything you need to go from invisible to sponsor-ready within 180 days.
- Your Athlete Brand — The BookAU$148
- Sponsorship Potential Self-Assessment WorkbookAU$48
- Your Athlete Brand — WorkbookAU$128
- Guide: How to Build an Instagram AudienceDiscoverAU$48
- Guide: The Athlete Content MatrixDiscoverAU$48
- Guide: The 30-Day Reel & Story Script VaultDiscoverAU$48
- Guide: Profile OptimisationDevelopAU$78
- Guide: Story Selling (Engagement)DevelopAU$78
- Guide: The Sponsor Magnet (Niche Positioning)DevelopAU$78
- 12-Part Course + Podcast SeriesAU$940
- 3 × 1-on-1 Sessions with YvesIncluded
Co-investment applies to the Foundation Course only. Individual guides, standalone courses, and 1:1 sessions are purchased directly by the athlete at the listed price.
3 × 1-on-1 Sessions
with Yves
One at the start to set your direction. One anytime to course-correct. One at the end to lock in your sponsorship strategy.
Co-investment eligibility confirmed at enquiry.
Standalone Resources.
Start Where You Are.
The guides work alongside the Foundation Course or as standalone resources. Start where you are — Discover builds your brand, Develop grows your audience, Monetise converts attention into income.
Please note: Corporate co-investment applies exclusively to the full Foundation Course. Standalone guide and course purchases are at the athlete's own cost and are not covered by the sponsorship model.
1 for AU$48 · Pack of 3 for AU$108
How to Build an Instagram Audience
The growth playbook for athletes who want fans — not just followers.
- The Follow-Worthy Profile Formula — bio, highlights, and grid
- Content Mix Strategy — what to post and when
- Hashtag and Geotag tactics that actually work
The Athlete Content Matrix
Never run out of content ideas. The 4-pillar system that keeps your feed fresh and your brand clear.
- The 4 Content Pillars: Grind, Human, Brain, Edge
- 30 content ideas per pillar — 120 ideas total
- How to balance performance content with personality
The 30-Day Reel & Story Script Vault
Shot lists, hook scripts, and templates. 30 days of content ready to film.
- 30 Reel scripts with shot-by-shot breakdowns
- 30 Story templates with engagement hooks
- Filming checklists for training days and game days
1 for AU$78 · Pack of 3 for AU$178
Profile Optimisation — The Landing Page
Your Instagram profile is your storefront. Make it convert.
- Bio formula that communicates authority in 150 characters
- Highlight cover strategy and naming conventions
- Grid aesthetic principles for athlete profiles
Story Selling — Engagement
Turn your Stories into your highest-converting sales channel.
- The 5-Story sequence that drives DMs and link clicks
- Poll, quiz, and question sticker tactics for engagement
- How to soft-sell without feeling like an ad
The Sponsor Magnet — Niche Positioning
Become the obvious choice for your highest-paying brand category.
- The Niche Finder — identify your highest-value industry fit
- Positioning statement formula for your bio and media kit
- How to signal brand compatibility in your content
Sponsorship Segmentation AU$698 · Key Terms Templates AU$198
Sponsorship Segmentation & Packaging
Find your highest-paying brand categories and build the rate card to match.
- Audience data deep-dive against real sponsorship spend data
- Industry Fit Matrix — your top 3 highest-paying brand categories
- Deliverable Architecture — bundle Reels, Stories, and Appearances
Sponsorship Key Terms Templates
Know what you're signing. Protect your image. Written in plain English.
- The "Standard Terms" Cheat Sheet — Exclusivity, Usage Rights explained plainly
- The Deal Memo — 1-page document to lock in verbal agreements
- The Red Flag Tracker — 5 contract phrases that mean you should walk away
1 for AU$98 · Pack of 3 for AU$228 · Course + Podcast
What Is Personal Brand and Why It Matters
The foundation. Understand what a personal brand is and why it's your most valuable career asset.
- Course material + companion podcast episode
- Define the difference between fame and brand equity
- Why NIL starts with brand, not followers
7 Elements of Your Athlete Brand
Break down your brand into its seven core components and build each one deliberately.
- Identity, Values, Story, Visual, Voice, Audience, Offer
- Self-audit worksheet for each element
- Examples from pro athletes across multiple sports
Your Story: Authentic Narrative, Visual Identity & Digital Presence
Craft the story that makes brands and fans remember you.
- The narrative arc framework for athlete storytelling
- Visual identity: colours, fonts, and photography style
- Digital presence audit across all platforms
Social Media Strategy for Athletes
Platform-by-platform strategy built for the demands of an athlete's schedule.
- Instagram-first strategy with cross-platform leverage
- Content calendar system for in-season and off-season
- Batch filming and scheduling workflow
Understanding NIL and Sponsorship Basics
Know your rights. Know your value. Know the rules.
- NIL explained: Name, Image, and Likeness rights
- Types of sponsorship deals and what each involves
- How brands evaluate athlete partners
Building Your Sponsorship Proposal
Build a proposal that makes brands say yes before the meeting ends.
- The 3-page media kit structure that converts
- How to present your audience demographics
- Deliverable packaging: what to offer and at what price
The Sponsorship Marketplace and Negotiation
Find the brands. Start the conversation. Close the deal.
- Where to find sponsorship opportunities in your sport
- Cold outreach vs. inbound — which to prioritise
- Negotiation anchors and how to hold your price
Content Creation and Monetisation
Turn your content into cash — beyond sponsorships.
- Revenue streams beyond brand deals
- Digital products, coaching, and community models
- How to price your content and expertise
Networking, Media and Public Speaking
Build the relationships that build your career.
- How to work a room at sporting events and expos
- Media training: soundbites, interviews, and press
- Public speaking fundamentals for athlete panels
Post-Career Plan and Brand Evolution
Your brand doesn't retire when you do. Plan the transition.
- How to evolve your brand identity post-sport
- Transferable skills and how to position them
- Career pivot frameworks for retiring athletes
Pitch Day: Present Your Brand and NIL Strategy
Present your full brand and sponsorship strategy with confidence.
- Full brand pitch deck framework
- NIL strategy presentation structure
- How to present to brands, agents, and investors
Pitch Day Part 2: Advanced Tactics & Q&A Handling
Advanced presentation tactics and Q&A handling for high-stakes pitch meetings.
- Advanced Q&A handling for sponsor meetings
- How to respond to objections and pricing pushback
- Post-pitch follow-up sequence
Work Directly
with Yves
A focused 90-minute session covering your brand audit, sponsorship strategy, and content direction. Available standalone or as part of the Foundation Course.
- Brand audit — where you are vs. where you need to be
- Sponsorship strategy — target brands, rate card, outreach plan
- Content direction — what to post, how often, and why
- Available standalone or included in the Foundation Course
4 Pillars of the
Pro Brand.
Every post you make should serve one of these four purposes. Master the mix and you become unmissable.
The Grind
Training, recovery, and the boring work that makes you elite. This is where you build credibility with brands who want to associate with discipline.
The Human
Your dogs, your coffee, your style, your failures. This is where fans become loyal — and loyal fans are what sponsors pay for.
The Brain
Teaching your fans one thing about your sport. This positions you as an authority and builds the kind of deep engagement that sponsors can't ignore.
The Edge
The perks of the job. Travel, gear, and game-day energy. This is where you show brands what their product looks like in the hands of an elite performer.
Your Instagram
Is Your
Media Company.
Most athletes treat Instagram like a photo album. Elite athletes treat it like a broadcast network. The difference isn't talent — it's strategy. Athlete+ gives you the exact system to make that shift.
Your bio, grid aesthetic, and highlight covers are your storefront. We make it say 'Pro Athlete' not 'High School Student'.
Short-form video is the fastest path to brand deals. We give you 30 days of scripted, shot-listed content ready to film.
Sponsors don't just look at follower count. They look at engagement depth — fans of the team vs. fans of you.
If a brand looked at your last 9 posts, would they see a Safe Bet or a Liability? We audit and fix your grid.
This platform was
built for you.
Read the three profiles below. If one of them sounds like your life right now, you're in the right place.
Leif
You're training seriously while juggling work or study to fund it. You know you have something worth building — you just haven't had the system to start. Athlete+ gives you that system. Build it once. Use it for the rest of your career.
Maya
You're competing at a high level and earning something from sport — but not enough. You've built an audience without a strategy to monetise it. You're the athlete brands want to work with. You just haven't packaged yourself yet.
Marcus
You're at or near the top of your career. You know the clock is ticking and you're thinking about what comes next. Your name and your story are assets — right now. Athlete+ helps you convert peak-career attention into long-term commercial leverage.
Yves
When you work with Yves, you get a system that has been tested at the intersection of professional sport and commercial brand strategy — not a course built by someone who has only read about it.
After competing professionally in Rugby Union and building marketing agencies from the ground up, Yves saw the same pattern repeat: elite athletes with extraordinary stories and zero commercial leverage.
I founded this system because I'm tired of seeing elite performers remain "invisible" — working multiple jobs to fund their sport passions instead of earning from it, or fading away the moment they stop playing.
This programme isn't just marketing theory — it's a collision of pro-sport grit and agency-scale strategy. The three 1-on-1 sessions included in the Foundation Course are where that experience becomes yours directly.
Ready to Build
Your Brand OS?
Tell us which product interests you and we'll send you everything you need to get started.
Direct Contact
All enquiries are responded to within 24 hours. For 1:1 session bookings, we'll send a calendar link to confirm your slot.
What Athletes
Are Saying
Testimonials will be published soon.